Font Personalities

Fonts aren’t just letters on a screen - they have personalities that influence how your message is received. Font types are essential to build a recognisable visual identity and have the power to evoke emotions and communicate values.

Key Takeaways

• Serif fonts convey formality, tradition, authority and professionalism, and are ideal for brands in the law, financial, and business consulting industries.

• Sans-serif fonts are suited to professional services, technology, creative, and retail brands as these fonts symbolise simplicity, modernity, clarity, and innovation.

• Script fonts are elegant, fluid and decorative, showing a personalised and artistic approach, and are well suited for beauty, handmade and stationery brands.

• Display fonts are eye-catching, unique and attention grabbing which works well for artistic, food, lifestyle and entertainment industries.

Final Pro Tips:
✅ Readability is king – make it easy for your audience
✅ Stick to 2 fonts max – one for headlines, one for body text
✅ Match your brand personality and industry tone

The right font can enhance the impact of your presentation’s message, build your credibility, and enhance engagement - so choose wisely!