Psychology and presentation design.

Never overlook the power of psychology.

My psychology background has been instrumental throughout my business career. Understanding the psychological framework of your key decision-maker and the psychological triggers of your wider audience are essential for tailoring presentations that not only positively engage but also drive action.

Learn about your audience
Understanding your audience's demographics helps shape the design of your presentation including the language and visuals. Psychographics go beyond this, exploring the psychological traits of your audience, such as values, beliefs, and motivations, which can guide the emotional tone.

Emotions drive decision-making
Psychological studies show that personalised messages boost engagement. A compelling story that resonates on a psychological level builds trust and improves information retention.

Cognitive biases and motivations
In a world filled with meetings and Zoom calls, capturing attention with your presentations can be a challenge. Decision-making is influenced by our cognitive biases and motivations. Understanding these helps create stories that are more likely to be accepted and acted upon by your target decision-makers.

Psychological triggers
Psychological triggers tap into the reactions that guide decision-making. Strategies to consider when crafting your presentation include: Authority (trusting the expert), Proof (data-backed content), Commitment and consistency (small initial actions that increase), and Likeability (building rapport).